- Big data analytics and technology
- Interdisciplinary product development
- Institutional theory, institutional pluralism, and complexities
- Science-based entrepreneurship
- Visual communication
- Pershina, Raissa; Soppe, Birthe & Thune, Taran Mari (2017). Bridging two worlds in creative hybrids: The role of emotions, rhetorical devices, and prototyping in product design.
- Soppe, Birthe; Pietraszkiewicz, Agnieszka; Pershina, Raissa & Formanowicz, Magdalena (2017). Mobilizing backers? Sustainability framing and success in crowdfunding.
- Pershina, Raissa & Soppe, Birthe (2016). Let the games begin: Designing organizational artifacts at the intersection of two institutional fields.