Lene Pettersen

• Begnum, Miriam Eileen Nes; Pettersen, Lene & Sørum, Hanne (2019). Identifying Five Archetypes of Interaction Design Professionals and Their Universal Design Expertise. Interacting with computers.  ISSN 0953-5438. . doi: https://doi.org/10.1093/iwc/iwz023
• Pettersen, Lene & Krumsvik, Arne H. (2019). Rocking the Boat: Proposing a Participatory Business Model for News. Journal of Media Innovations.  ISSN 1894-5562. . doi: 10.5617/jomi.6561 Full text in Research Archive. Show summary

  The digitization of newspapers has opened up new possibilities for user involvement, yet established practices in the media industry hinder news organisations from fully exploiting the many new opportunities that exist in the age of the Internet and social media. In this conceptual and interdisciplinary article, we explain how news actors’ strategic choices for innovation related to citizen collaboration and knowledge creation lead to distinct ideal types for participatory business models for news organisations, which we label the three C’s (citizen reporting, citizen journalism, and citizen media). We contribute to the business model innovation literature by pointing to which specific parts of a business model that news actors need to change in order to cut their production costs, as well as contributing to innovation theory by showing that the three C’s is a continuum of innovational steps. We develop further the donation strategy for user involvement by discussing citizen collaboration in different parts of the journalistic value chain. We conclude that news actors need to rock their boats in order to innovate their business models in line with today's media landscape.

• Pettersen, Lene G. Braathen (2018). Digitalisering - Modernitetens flyttebyrå. Norsk Medietidsskrift.  ISSN 0804-8452.  25(4), s 1- 17 . doi: 10.18261/ISSN.0805-9535-2018-04-03 Show summary

  I digitaliseringsdebatten diskuteres det sjelden hvilke potensielle uintenderte konsekvenser og implikasjoner det kan ha for samfunnsborgerne at vi ikke lenger trenger å befinne oss i de fysiske kontekstene som vi i industrisamfunnet kalte banken, platebutikken, kinosalen, matbutikken eller aviskiosken for å selge eller kjøpe varer, eller tilby eller benytte tjenester. På bakgrunn av strukturelle og teknologiske endringer i det moderne samfunnet blir varer og tjenester i stadig større grad tilgjengelige fra våre sofakroker. Denne teoretiske artikkelen retter et tverrfaglig blikk mot forhold som risikerer å gå tapt når teknologi muliggjør kontekstforflytninger (fra fysiske, offentlige steder til våre hjem) som i sin tur bidrar til at vi har færre sosiale interaksjoner med tilfeldige andre, fremmede mennesker. Denne kontekstforflytningen diskuteres i lys av blant annet Giddens modernitetsteori. Avslutningsvis oppfordres det til å utvikle digitale tjenester med funksjonalitet som stimulerer vårt menneskelige behov for sosial tilknytning.

• Pettersen, Lene G. Braathen (2018). Why Artificial Intelligence Will Not Outsmart Complex Knowledge Work. Work, Employment and Society.  ISSN 0950-0170. . doi: 10.1177/0950017018817489
• Pettersen, Lene G. Braathen (2017). Rating mechanisms among participants in sharing economy platforms. First Monday.  ISSN 1396-0466.  22(12) . doi: http://dx.doi.org/10.5210/fm.v22i112.7908
• Pettersen, Lene G. Braathen (2017). Sorting things out: A typology of the digital collaborative economy. First Monday.  ISSN 1396-0466.  22(8)
• Pettersen, Lene (2016). Experiencing virtual social enterprise media architectures. Nordic Journal of Science and Technology Studies.  ISSN 1894-4647.  4(2), s 29- 40 . doi: 10.5324/njsts.v4i2.2183 Show summary

  This article addresses knowledge professionals’ experiences of being in and using social enterprise media, which is characterized by a social, people-centric, dynamic and non-hierarchical information architecture. Rather than studying the social enterprise media from a typical STS-perspective in terms of ‘scripts’, ‘antiprogram’, or as ‘configuring design processes based on the user’, the paper direct its analytical lens to the users’ experiences, practices and routines when they are making sense of the virtual space in social enterprise media. As theoretical framework, unexplored corners of structuration theory where Giddens (1979[r]; 1984[r]) discusses spatiality (place) and temporality (time), where Giddens is inspired by the philosopher Wittgenstein (1972[r]), the micro-sociologist Goffman (1959[r]), and the time-geographer Hägerstrand (1975[r]; 1978[r]) are employed. With this approach, dynamic social processes are included in our studies of technology. Qualitative insights from a comprehensive and longitudinal case study of a multinational organization with entities in Europe, North Africa and the Middle East were used in order to get an in-depth understanding of how people experienced using virtual and social architectural spaces. The findings show that the social architecture and people-centric model in the virtual space in social enterprise media does not provide an intuitive spatial sense, nor does it provide logics that correspond with known and familiar logics or established communication and interaction practices among employees. Key features in social enterprise media (e.g., transparency) collide with how space is constructed in the physical world and with the logics at play in offline conversations and social interactions (e.g. turn-taking in conversations or the opportunity to withdraw from conversations).

• Pettersen, Lene (2016). Local Villages in a Globally Connected Structure: a Case Study of Social Enterprise Media in the Multinational Workplace, In Anatoliy Gruzd; Jenna Jacobson; Philip Mai; Evelyn Rupert & Dhiraj Murthy (ed.),  Proceedings of the 7th 2016 International Conference on Social Media & Society.  ACM Publications.  ISBN 978-1-4503-3938-4.  12. Show summary

  The study presented in this paper is the first to explore the relationship between knowledge professionals' offline interaction practices with their interaction practices in their social enterprise media platform in their multinational workplace. The article points to findings from a comprehensive, mixed methods and longitudinal (2010-- 2013) case study of a knowledge intensive multinational organization with entities in over 20 countries in Europe, North Africa and the Middle East. The findings reveal a consistent pattern that offline practices are expanded online, and that the company's social enterprise media has facilitated few new acquaintances for employees. This provides important insights to the field of social media and our society because enterprise media are typically introduced in organizations to establish connections or relationships among employees that do not already know each other, or that work at the same geographical place or context. The study shows that organizations' online enterprise media spaces cannot be understood without reference to the social context in which they occur. This is explained in the framework of Giddens' structuration theory and his later work on modernity, which surprisingly few scholars have employed.

• Pettersen, Lene (2016). The role of offline places for communication and social interaction in online and virtual spaces in the multinational workplace :. Nordicom Review.  ISSN 1403-1108.  37(Special issue), s 131- 146 Show summary

  There is a common assumption that information communication technology (ICT) enables employees to work together and to be virtually co-present, regardless of time and place. However, previous studies of social networking sites (e.g. Facebook and social enterprise media in work settings) show a consistent tendency among users to reconnect and commu - nicate online almost exclusively with people they already know. The paper at hand examines in depth what role shared places have in knowledge work and in creating a virtual or online co-presence among knowledge professionals. The findings of the present study show that the tendency of communicating with known others in online spaces is also at play in the offline workplace, as professionals approach those whom they already know when in need of work- related help. One of the conclusions is that the geographical workplace plays a key role in creating a common ground for communication and social integration among employees, since a core dimension in knowledge work is social interaction. The paper uses insights from a qualitative and longitudinal case study (2010–2013) of a multinational consultancy company.

• Pettersen, Lene & Larsson, Anders Olof (2016). The winners take it all: A comparative study of Twitter campaigns under pressure. First Monday.  ISSN 1396-0466.  21(11) . doi: 10.5210/fm.v21i11.6815 Show summary

  This paper presents a comparative study on two Twitter campaigns that came under pressure when recipients started to engage in the campaigns in unexpected ways. Despite two organizations employing different engagement strategies with users, both campaigns played out in somewhat similar ways. Users with an abundance of retweets tend to be male, holding privileged positions in society, with large networks of followers.

• Sørum, Hanne & Pettersen, Lene (2016). IN NEED OF AN INTERACTION DESIGNER? WHAT THE INDUSTRY WANTS AND WHAT IT ACTUALLY GETS!. NOKOBIT - Norsk konferanse for organisasjoners bruk av informasjonsteknologi.  ISSN 1892-0748.  24(1) Show summary

  Technological changes over the past several decades have enabled us to communicate in a variety of different ways. The increasing use of digital services and online information highlights the importance of interaction design and how products/systems influence how we interact and communicate. This paper aims to fill a research gap by investigating, on the one hand, the kinds of qualifications and skills interaction designers have; and, on the other, expectations among companies in their search for interaction designers. We used a mixed-methods approach and combined qualitative and quantitative data. The findings reveal that interaction designers differ in terms of educational background, length of work experience, knowledge and skills concerning key topics and computer tools, and interest areas. Furthermore, we found that when a company seeks an “interaction designer” in job ads, this title serves as an umbrella term for skills ranging from highly technical to soft design and interpersonal skills. Companies are also looking for people who have skills beyond core designer tasks, as insights into strategy or organizational processes. Comparing the skills and educational backgrounds of interaction designers with those recruiters are calling for shows a consistently mismatched pattern between what is expected and what is received. Companies and practitioners should be more realistic in their expectations regarding what competences interaction designers should have.

• Pettersen, Lene (2014). From Mass Production to Mass Collaboration: Institutionalized Hindrances to Social Media Platforms in the Workplace. Nordic Journal of Science and Technology Studies.  ISSN 1894-4647.  2(2)
• Pettersen, Lene (2013). Video blogging ethnographic field notes. Popular Anthropology Magazine.  ISSN 1949-3630.  4(1)
• Pettersen, Lene (2012). The Echoing Paradox in SNS, In Asbjørn Følstad; Anna Ståhlbröst; Ebbesson Esbjörn & Jesper Svensson (ed.),  Innovation through Social Media : ISM 2012 workshop proceedings, Oslo, Norway, December 3, 2012.  Akademika forlag.  ISBN 978-82-321-0088-0.  Kapittel.  s 7 - 15
• Pettersen, Lene & Brandtzæg, Petter Bae (2012). Privacy challenges in Enterprise 2.0. Selected Papers of Internet Research, SPIR.  ISSN 2162-3317. Show summary

  This study explores privacy challenges in Enterprise 2.0 (E2.0) in a large-scale multinational knowledge-intensive company. The study focuses on the dilemma of sociability vs. privacy likely to arise under E2.0 models, applying both social capital and privacy regulation theory. A qualitative approach has been selected to gain deeper insights into the interplay of E2.0 mechanisms, surveillance and privacy. This was done by using a comprehensive qualitative case study of 27 in-depth interviews and participatory observations of professional knowledge-workers using E2.0 at work in Norway, Denmark, UK and Morocco. Ethnographic field studies were conducted in Norway and Morocco in 2010 and 2011, with follow up studies in 2012. The results show that introducing E2.0 into the workplace is not without privacy risks. Many of the employees in this study report an experience of being monitored when using E2.0 and a fear of leaving digital footprints that the company can misuse. These results pinpoint the importance of balancing sociability, knowledge sharing and privacy in E2.0 solutions, as well as a firm understanding of different user needs in regards to privacy and trust. Different practices of using E2.0 often lead to both larger and visible gaps between employees (i.e., those who contribute and those who don't), as well as different privacy concerns or dilemmas. As a privacy strategy, employees report to collaborate and interacts offline with co-workers. Finally, our study places the E2.0 dilemma on the agenda, and is one important contribution to the fairly unexplored field of social media migrating into global and electronically monitored workplaces, where spaces for privacy become increasingly blurred.

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• Næss, Hans Erik & Pettersen, Lene (red.) (2017). Metodebok for kreative fag. Universitetsforlaget.  ISBN 9788215027005.  244 s.
• Brønn, Peggy Simcic; Pettersen, Lene & Kalsnes, Bente (2012). Sosiale medier fra innsiden og ut:Intern samhandling og dialog. Kommuneforlaget AS.  ISBN 9788244621137.  158 s.

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• Kalsnes, Bente & Pettersen, Lene (2019). Algoritmer, analysedata og automatisering i det digitale medielandskapet – en avkledningsmanøver. Norsk Medietidsskrift.  ISSN 0804-8452.  26(1)
• Pettersen, Lene (2019). Debunking some myths about algorithms - innlegg hos KPMG Norge og AI Social Resarch..
• NRK, Dagsrevyen & Pettersen, Lene G. Braathen (2018, 02. november). Eksperter advarer Johaug - havner på reklametoppen blant vinterstjernene. [Internett].  nrk.no.
• Pettersen, Lene G. Braathen (2018, 01. februar). Episode 39 - Robotene kommer!. [Radio].  MDGs podcastserie.
• Pettersen, Lene G. Braathen (2018). It's complicated. Track in the panel Social media and peer networks..
• Pettersen, Lene G. Braathen (2018, 23. november). Jurymember in African Digital Media Awards 2018. African Digital Media Awards. [Internett].  https://events.wan-ifra.org/pt/node/2840/speakers.
• Pettersen, Lene G. Braathen (2018, 19. februar). Kommenterer delebillettsaken til Ruter. [Radio].  Dagsnytt 18.
• Pettersen, Lene G. Braathen (2018). Kunstig intelligens til folket! Paneldeltaker..
• Pettersen, Lene G. Braathen (2018, 08. mai). Menneskelig og kunstig intelligens. [Radio].  Iteras podcastserie iterasjoner. Show summary

  Tesla gründer Elon Musk hevder kunstig intelligens (AI) er farligere enn atomvåpen og at teknologien er livsfarlig og må reguleres. Andre mener AI og roboter er menneskehetens fremtid. Men hva er egentlig AI og hva skiller den fra menneskelig intelligens. Kan virkelig Musk har rett i at vi står i fare for å skape et teknologisk Armageddon eller er det kun skremselspropaganda? Et rent kvinnepanel med psykolog Charlotte Chadis, AI-ekspert Karen J. Skarbø samt Antropolog og teknologiforsker Lene Pettersen gir oss noen av svarene – i en lang men utrolig interessant episode av Iterasjoner.

• Pettersen, Lene G. Braathen (2018, 20. mars). Slack utfordrer gigantene.  Kapital. Show summary

  Suksessen til det digitale samhandlingsverktøyet Slack gjør at tilsvarende løsninger nå rulles ut på arbeidsplasser i høyt tempo. Slack og lign­ende verktøy lar ansatte på alle nivåer kommunisere med hverandre, dele meldinger, dokumenter og annet innhold via en nettside eller en app.

• Pettersen, Lene G. Braathen & NRK, Dagsrevyen (2018, 01. november). Sport: Eksperter advarer - Johaug på reklametoppen blant vinteridrettsstjernene. [TV].  NRK.
• Pettersen, Lene G. Braathen & Rolland, Knut-Helge Ronæs (2018). Diffus forståelse av «digitalisering». Dagens næringsliv.  ISSN 0803-9372. Show summary

  Faren er overhengende stor for at svært mye tid, ressurser og skattepenger kastes ut av vinduet dersom vi ikke har en bedre forståelse for digitaliseringsbegrepet i en tid der mange er inspirert av flyplasslitteratur, tenketanker og fancy buzz-ord med lite empirisk belegg, skriver artikkelforfatterne.

• Pettersen, Lene & Kalsnes, Bente (2018). Algorithms in the New Digital Media Landscape: Friend or foe?.
• Storrøsten, Kaja & Pettersen, Lene G. Braathen (2018, 13. juli). Datingfenomenet som er verre enn «ghosting».  VG+.
• Næss, Hans Erik & Pettersen, Lene (2017). Innledning: Metodemangfoldets muligheter, I: Hans Erik Næss & Lene Pettersen (red.),  Metodebok for kreative fag.  Universitetsforlaget.  ISBN 9788215027005.  Innledning.  s 15 - 19
• Næss, Hans Erik & Pettersen, Lene (2017). På rett sted til rett tid. Kunsten å gjøre feltarbeid, I: Hans Erik Næss & Lene Pettersen (red.),  Metodebok for kreative fag.  Universitetsforlaget.  ISBN 9788215027005.  Kapittel 7.  s 88 - 99
• Pettersen, Lene (2017). Forord, I: Hans Erik Næss & Lene Pettersen (red.),  Metodebok for kreative fag.  Universitetsforlaget.  ISBN 9788215027005.  Forord.  s 13 - 14
• Pettersen, Lene (2017). Fra DAB radio og reisebillett til Altinn og Facebook. En landsomfattende undersøkelse av personer med nedsatte funksjonsevner sine digitale hverdagsliv.. SIFO Oppdragsrapport. 3.
• Pettersen, Lene G. Braathen (2017). Det store datakappløpet. Hvilke konsekvenser har den teknologiske utviklingen? Deltaker i paneldebatt på Nokios 2017.. Show summary

  Plenum 3 – Det digitale kappløpet – det gode vs det onde. Får Ludvig rett? Han som sa «det er fali det …» – eller er det ikke så farlig likevel? Vi tenker på hvordan teknologi endrer samfunnet der maskinene overtar for mennesker. Og vi tenker på alle tingene som er og vil bli koblet til internett og som samler data om oss, hva skjer med disse dataene? Hvilke konsekvenser har utviklingen og hvordan bør offentlig sektor jobbe for å ta styring de neste 5-10 årene?

• Pettersen, Lene G. Braathen (2017). Fireside: Artificial intelligence (AI) in art - and vice versa..
• Pettersen, Lene G. Braathen (2017). Heng ham, ikke vent..
• Pettersen, Lene G. Braathen (2017, 26. desember). Jurymember in African Digital Media Awards 2017. [Internett].  African Digital Media Awards.
• Pettersen, Lene G. Braathen (2017). Snapchat-generasjonen uten filter..
• Pettersen, Lene G. Braathen (2017). The New Digital World of Work..
• Pettersen, Lene G. Braathen (2017). Vil et Snapchat-filter duge?.
• Tangeland, Torvald; Roos, Gun & Pettersen, Lene (2017). Likt for alle - En analyse av hvordan forbrukere med funksjonsnedsettelser kan sikres bedre tilgang til forbrukermarkeder.
• Pettersen, Lene (2016). Open Access for Online News.
• Pettersen, Lene (2016). Sosiale løsninger på jobben - arbeidsstøtte eller merarbeid?.
• Pettersen, Lene (2016). Sosiale medier som strategisk verdiskaper - hype or hope?.
• Pettersen, Lene & Kjørstad, Ingrid (2016). Online brukerevalueringer – til forbrukernes nytte eller besvær?. SIFO Prosjektnotat. 11. Show summary

  Sentralt både for internetthandel generelt og i delingsøkonomien mer spesielt, ligger en forestilling om at online brukerevalueringer og ratinger skal skape tillit og smøre relasjonene og flyten av slike tjenester. Det antas av mange at en ny type «reputation economy» vil dominere i tiden fremover, slik vi blant annet har sett det i Ebay’s og i liknende tjenesters evalueringssystem, og nå også i delingsøkonomien. Vi vet at brukervurderinger/ brukeromtaler i tillegg står sentralt i tradisjonell handel og netthandel når forbrukere skal orientere seg før kjøpsbeslutninger tas. Derfor ønsket vi i 2016 å se nærmere på hvordan denne type tillitsmekanismer fungerer i praksis, og hvor viktige de er nettopp for å skape tillit forbrukere seg i mellom, og mellom forbrukere og kommersielle markedsaktører. I dette notatet presenteres relevant litteratur på feltet, sammen med nyere forskning fra SIFO knyttet opp til delingsøkonomien og de ulike aktørenes erfaringer med bruk, samt illustrerende eksempler fra andre sider av internetthandel og sosiale medier. Forbrukerombudet presenterer også kort de rettslige rammene rundt brukeromtaler og andre tillitsmekanismer.

• Pettersen, Lene; Kjørstad, Ingrid & Rosenberg, Thea Grav (2016). Delingsøkonomi – et kvalitativt øyeblikksbilde fra Norge. Show summary

  Denne rapporten presenterer empiri og analyse av et omfattende kvalitativt studie som ble gjennomført av SIFO september-desember 2016. Deltakerne i delingsøkonomien er mange, og fordi de kan ha både ulik og vekslende status, har vi derfor undersøkt erfaringer med deltagelse fra flere ulike ståsteder. Det innebærer at de åtte analysekapitlene tar for seg tilsammen fem roller: Forbrukere, tilbydere på hobbybasis, profesjonelle tilbydere (potensielt næringsdrivende), profesjonelle mellomledd (næringsvirksomhet), og plattformtjenestene. Disse ulike perspektivene har vært viktig å fange opp slik at vi får en holistisk og inngående forståelse av delingsøkonomien som fenomen. Prosjektet er finansiert av Barne- og likestillingsdepartementet (BLD)

• Farbrot, Audun & Pettersen, Lene (2015, 01. november). 7 tips om sosiale medier på jobben.. [Internett].  YouTube.
• Farbrot, Audun & Pettersen, Lene (2015, 01. november). Jobber vi smartere med sosiale medier? Videointervju.. [Internett].  YouTube.
• Pettersen, Lene (2015). Dancing in Online Spaces Dressed with Offline Practices – A Longitudinal Case Study of Place and Space in the Multinational Workplace..
• Pettersen, Lene (2015, 15. oktober). Doktorgradsprofilen Magma - Econas tidsskrift for økonomi og ledelse. [Fagblad].  Fagblad og på internett. Show summary

  https://www.magma.no/doktorgradsprofilen8526

• Pettersen, Lene (2015, 11. mai). Fargerikt faglig fellesskap - Ja til et felles faglig fundament, ikke til like pr-utdannelser. Kronikk.  Dagens Næringsliv.
• Pettersen, Lene (2015). Hvordan bygge nettverk på tvers av fredspiper, lusekofter og andre rare ting folk gjør? – Et innlegg om lokale landsbyer i en global online verden..
• Pettersen, Lene (2015). Mixed Methodologies or Mixing Up Methodologies?.
• Pettersen, Lene (2015, 27. november). Obama inn for landing på Facebook http://www.nrk.no/ytring/kronikk_-obama-inn-for-landing-pa-facebook-1.12652061. [Internett].  NRK Ytring.
• Pettersen, Lene (2015). Pushing the Boundaries for Future Media Models. A Wake-Up Call. Paper presentation..
• Pettersen, Lene (2015). Same Same, but Different. Mobile Technologies’ Potential for Connecting or Maintaining Social Relationships..
• Pettersen, Lene (2015). Samhandling i praksis..
• Pettersen, Lene (2015, 16. april). Sosiale arbeidsverktøy – en personvernfelle Mange bedrifter bruker sosiale samhandlingsløsninger – en slags «Jobb-Facebook». De utfordrer personvernet. Innlegg forfattet sammen med Ingvild Næss.  Dagens Næringsliv.
• Pettersen, Lene & Sasson, Amir (2015). Working in tandem – A longitudinal study of the interplay of working practices and social enterprise platforms in the multinational workplace.. Series of Dissertations. 7/2015. Show summary

  This thesis aims to contribute to our understanding of the implications of the social technology use in the work settings, and through this, how value is created in organizations. If enterprise platforms shall replace established ways of working or increase employees’ productivity at work, social enterprise platforms needs to studied closely with employee’s daily work, their working and interacting practices, working processes, and other technologies used for working. In order to get this empirical insight were two closely related research questions asked in this thesis: 1. How do consultants’ working practices interplay with the company’s social enterprise platform? 2. How do consultants’ working practices in contextual offline settings interplay with their interaction practices online? The theoretical approach in this thesis follows the practice-turn that has emerged as an approach for studying strategic management, organizational decision-making and managerial work, and focuses on the micro-level of social activities, processes and practices that characterize organizational strategy and strategizing. Through a longitudinal, in-depth study of the multinational consultancy firm offering technology and consultancy services, I explore the relationship between the use of company’s social enterprise platform and the working and interacting practices of consultants.

• Tjellaug, Ane Bamle & Pettersen, Lene (2015, 02. juli). Farger Facebook med engasjement..  Avis og nett. Show summary

  Intervjuet om regnbueflaggene på Facebook.

• Work, Magazine London & Pettersen, Lene (2015, 15. desember). Social media smarts. [Fagblad].  WORK magazine laget av Londonbaserte WORK for CIPD. Show summary

  WORK magazine laget av Londonbaserte WORK for CIPD (Chartered Institute of Personnel and Development). CIPD “is the professional body for HR and people development. We are the voice of a worldwide community of 140,000 members” http://www.cipd.co.uk/cipd-hr-profession/about-us/. Magasinet distribueres gratis fra CIPD til HR ledere i alle virksomheter i England.

• Pettersen, Lene (2014). Den Sosiale 2.0 Organisasjonen, I: Peggy Simcic Brønn & Jan Ketil Arnulf (red.),  Kommunikasjon for ledere og organisasjoner.  Fagbokforlaget.  ISBN 978-82-450-1426-6.  Kapittel 14.
• Pettersen, Lene (2014). Intern kommunikasjon med sosiale medier., I: Peggy Simcic Brønn & Jan Ketil Arnulf (red.),  Kommunikasjon for ledere og organisasjoner.  Fagbokforlaget.  ISBN 978-82-450-1426-6.  Kapittel 14.  s 361 - 381 Show summary

  Pettersen, Lene (2019). Intern kommunikasjon med sosiale medier. I Kommunikasjon for ledere og organisasjoner, red. Peggy S. Brønn og Jan Ketil Arnulf, kapittel 14 (s.361-381). Revidert kapittel i 2. utgaven. Fagbokforlaget.

• Pettersen, Lene (2014, 06. januar). Intervju om hashtagblemmer i det sosiale medielandskapet. [Radio].  Kulturhusets hovedsending.
• Pettersen, Lene (2014). Kursjustering av forventningene til sosiale intranett i organisasjonen..
• Pettersen, Lene (2014). Mind the gap - Knowledge work, Context and Social Enterprise Platforms.
• Pettersen, Lene (2014). Sosial teknologi i organisasjonen - erfaringer fra enlongitudinell og kvalitativ casestudie av en internasjonal kunnskapsintensiv organisasjon..
• Pettersen, Lene (2014). Teknologi og fredagskake.
• Pettersen, Lene (2014, 24. september). Én av tre bedrifter har avvist en jobbsøker etter snoking i sosiale medier. [Internett].  Teknisk Ukeblad.
• Pettersen, Lene (2013). Hierarchies and social structures in the organization. How they interplay across online spaces and offline places - and unfolds in the company social platform.
• Pettersen, Lene (2013). Store data på jobben. BI strategy Magazine.  s 4- 6
• Pettersen, Lene (2013). Trendenser som baner vei for fremtidens “internnett”.
• Pettersen, Lene (2012). Antropolog i Teknologiland.
• Pettersen, Lene (2012). Den samhandlende arbeidsplassen.
• Pettersen, Lene (2012). Enterprise 2.0, Social Intranets,The Digital Workplace.
• Pettersen, Lene (2012). Hvordan lykkes med Enterprise 2.0? Gjennom triangelet strategi, organisasjon og teknologi #nwp2012.
• Pettersen, Lene (2012). Presentasjon av paperet The echoing paradox in SNS.
• Pettersen, Lene (2012). Sosial Teknologi som Samhandlingsverktøy.
• Pettersen, Lene (2012). Å arbeide sammen elektronisk - nyttig eller merarbeid?.
• Pettersen, Lene & Brandtzæg, Petter Bae (2012). Privacy challenges in Enteprise 2.0.
• Pettersen, Lene & Sasson, Amir (2012). One size does not fit all: Social Business Software, Strategy and Organization in Multinational Knowledge Intensive Firms. Show summary

  NEW SOCIAL TECHNOLOGY allows organizations to increase innovation through improved internal communication, coordination and knowledge sharing. Social technologies turn previous information models on their heads, by placing the individual in the center and connecting knowledge and information to this individual, more than extracting solely explicit documentation produced by individuals. This represents an important advancement specifically with regards to overcoming one of the major challenges of the knowledge management tradition, namely the processing and managing of the transfer of tacit and implicit knowledge. New social technologies in the workplace (Social business software: SBS) are natural offshoots of the traditional one-way-sender intranet, inspired by overall technological tendencies in society today, where 65% of adult internet users use a social networking site (like MySpace, Facebook and LinkedIn). Only email and search engines are today used more frequently than social networking tools (Pew Internet Report, August 2011). Hence, it is likely to expect that SBS will soon be replacing today’s intranet solutions. The successful implementation of SBS at the workplace is not without organizational challenges. It is therefore important to gain insights on the type of challenges that exist and how they can be avoided. Hence, we aim at identifying the central implementation challenges that organizations face when using SBS as an internal collaboration tool. We examine this through the use of multiple case study methodology in the context of a multinational knowledge intensive firm. In knowledge intensive firms employees’ specialized knowledge and competences is and the blend of such knowledge and competences are at the heart of value creation (e.g. Løwendahl et al., 2001). The successful implementation of SBS will result in increased value creation through the better utilization of previously accumulated knowledge and the development of new knowledge. The firm that we study has 5000 employees, with headquarters in France and subsidiaries in 25 countries. The firm utilizes SBS as a strategic, internal tool in order to “build professional networks, develop competence by following others more skilled, finding out what others are doing and not reinventing the wheel, having things you’re working on easy to find and share, easily work with colleagues in other business units”. A qualitative approach with a multiple case study design was selected in this study, because of the contemporary nature of the issue, and in order to gain deeper insights of the interplay of social software, strategy and organization. 29 open ended in-depth interviews with employees have been conducted over a 3 month period in four countries (Norway, Denmark, UK and Morocco) and at six subsidiaries. In addition participatory observations have been carried out at three subsidiaries involved in the study, with a two week field study at subsidiaries in Morocco in 2011, and longer periods of field studies at one of the Norwegian subsidiaries in 2010. Social network analysis has been used to visualize the qualitative findings in the computer program Netdraw and to get a better overview of collaboration tendencies. Theoretical considerations Since “[T]echnology per se can’t increase or decrease the production of the workers’ performance, only use of it can” (Orlikowski, 2000:425) we need to include relevant other variables than technology itself to examine overall collaboration and knowledge sharing tendencies within the company, and instead see what, if any, role SBS plays in these processes. This abstract asks the following research question; • What are the central challenges that knowledge intensive firms face when using SBS as an internal collaboration tool?

• Pettersen, Lene & Brinkmann, Johannes (2011). Enterprise 2.0 in a business ethical perspective.
• Pettersen, Lene & Lüders, Marika (2011). Sosial programvare = Samarbeid + X.
• Pettersen, Lene (2010). Can Social Media Make More Democracy For Everybody?.

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