Mostafa Alwash
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Publications
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Alwash, Mostafa; Savarimuthu, Bastin Tony Roy & Parackal, Mathew (2021). Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes. Social Network Analysis and Mining. ISSN 1869-5450. 11(1). doi: 10.1007/s13278-021-00790-8.
Published
Sep. 30, 2021 4:38 PM
- Last modified
Nov. 29, 2022 2:27 AM