Hannah Schupfer

• Schupfer, Hannah & Soppe, Birthe (2022). INCUMBENTS UNDER PRESSURE: FRAME INVERSION AS A RESPONSE TO THE ENDURING CLIMATE CRISIS. Vis sammendrag

  While there is considerable knowledge on issue framing as a critical tool for putting well-entrenched fields and their legacy inhabitants under pressure to change, little is known about how threatened field incumbents can turn issues into opportunities through advancing their own issue interpretation. Through an inductive, longitudinal analysis of field and organizational-level data in the Norwegian oil and gas sector (2007 to 2021), we develop a model of frame inversion which illuminates how contested field incumbents can turn issues into discursive and substantial business opportunities to remain relevant despite critical voices. Specifically, we show how oil and gas incumbents interpret the enduring issue of global climate change by integrating the established ‘profitable growth’ field frame into an ambiguous, low-carbon frame. Our model suggests that the arising ambiguous field frame creates an opportunity structure for incumbents to confront the issue through developing an ambidextrous strategy at the organizational level backed up by frame inversion. Frame inversion employs the novel field frame and inversely rewires it to re-legitimate contested lines of business. Our findings contribute to a dynamic perspective of framing by highlighting the interpretive framing dynamics across field and organizational level framing. We further enrich knowledge on the creation of opportunity structures through co-opting central field issues, and the tangible enactment of issue framing. Taken together, we advance research on incumbents’ market and non-market responses to climate change.

• Schupfer, Hannah (2022). What to do with the moral of the story: category reinvention as incumbent stigma prevention strategy in contested industries. Vis sammendrag

  Research on core stigma that affects an entire organizational category has often focused on category members’ individual coping tactics within fully stigmatized industries. Only little work has been dedicated to stigmatization as a process and how affected organizations collectively engage to prevent growing levels of category stigmatization. Through a qualitative, inductive study of core companies in the heavily contested oil and gas industry, we investigate how established category members conjointly engage in stigma prevention strategies to confront the growing threat of stigmatization. We identify a set of multilayer stigma prevention strategies with important effects at the category level, namely category reinvention. We derive a model of how stigma prevention strategies can lead to category reinvention and contribute to the literature on contested incumbent categories, stigma management, and incumbents responses to climate change in several important ways.

• Soppe, Birthe & Schupfer, Hannah (2022). The ‘greening’ incumbent: Incumbent-entrant collaborations for achieving sustainable business models.
• Soppe, Birthe & Schupfer, Hannah (2021). Incumbents under pressure: Frame inversion as a response to the enduring climate crisis.
• Soppe, Birthe & Schupfer, Hannah (2021). The ‘greening’ incumbent: Incumbent-entrant collaborations for achieving sustainable business models.
• Schupfer, Hannah (2021). Framing, categories, stigma. Finding the best fit in organization studies for research on the energy transition.
• Schupfer, Hannah & Soppe, Birthe (2021). Let's rethink our partners: Incumbent-entrant collaborations as micro-institutional practice during institutional change.
• Schupfer, Hannah & Soppe, Birthe (2021). Ambiguous encounters: Re-framing incumbent-entrant collaborations in the wake of profound institutional change. Vis sammendrag

  This study explores the meanings that established field incumbents assign to their collaborations with entrants during periods of profound institutional change, such as those connected to major societal problems, including climate change, the context of our study. We draw on framing theory to investigate how collaboration meanings become socially constructed and inductively analyze collaboration announcements of a large Norwegian oil incumbent over a time frame of two decades (2000 to 2021). We find that the incumbent pursues an ambidextrous collaboration strategy with both renewable energy as well as oil and gas entrants despite augmenting sustainability concerns. Our findings suggest that this is possible because of frame remix. Frame remix imbues both types of collaborations with new meaning by pulling down conflicting field-level logics, yet rewires both logics in novel ways so they converge. Our findings hold important contributions for the literature on institutional and organizational change.

• Schupfer, Hannah (2020). The role of incumbent-entrant collaborations during sustainability transitions.
• Schupfer, Hannah (2020). The role of incumbent-entrant collaborations during institutional change.

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