Speaker: Adrian Wiklund Holien and Benjamin Andreas Kobbevik, both from PSY, UiO.
Abstract: This work explores psychological factors shaping acceptance of Vehicle-to-Grid (V2G) technology among Norwegian electric vehicle owners. Norway’s electricity grid relies heavily on renewable but variable sources, creating a need for flexibility. V2G could help by letting EVs feed power back to the grid, but consumer willingness is essential and may be hindered by concerns such as privacy, battery wear, or unclear incentives.
We approach this through two complementary master’s theses. One examines how values, message framing, and perceived barriers affect acceptance, while the other investigates how privacy concerns and financial incentives interact in shaping consumer willingness to participate. Through a survey with Norwegian EV owners, the project integrates theories of technology acceptance, values, and privacy calculus. Findings aim to advance theory and provide practical insights for designing V2G programs that support Norway’s green energy transition.