Raissa Pershina

• Pershina, Raissa & Soppe, Birthe (2020). Alone or in Concert? Creative Entrepreneurs and the Role of Multiple Institutional Logics in Crowdfunding Pitches, In Jesper Strandgaard Pedersen; Barbara Slavich & Mukti Khaire (ed.),  Technology and Creativity. Production, Mediation and Evaluation in the Digital Age.  Palgrave Macmillan.  ISBN 978-3-030-17565-8.  Chapter 7.  s 147 - 180
• Pershina, Raissa; Soppe, Birthe & Thune, Taran Mari (2019). Bridging analog and digital expertise: Cross-domain collaboration and boundary-spanning tools in the creation of digital innovation. Research Policy.  ISSN 0048-7333.  48(9), s 1- 13 . doi: 10.1016/j.respol.2019.103819 Full text in Research Archive.
• Soppe, Birthe & Pershina, Raissa (2019). Melting icebergs vs. spectacularization: Storytelling of conflicting institutional demands in wildlife documentaries. Research in the Sociology of Organizations, In Patrick Haack; Jost Sieweke & Lauri Wessel (ed.),  Microfoundations of Institutions.  Emerald Group Publishing Limited.  ISBN 978-1-78769-128-5.  Colume 65B.  s 85 - 106
• Pershina, Raissa; Soppe, Birthe & Good, Matthew (2018). Friend or Foe? The adoption of Big Data in the creative industries. Academy of Management Global Proceedings.  ISSN 2638-4892.  Surrey
• Pershina, Raissa & Soppe, Birthe (2017). Let the Games Begin: Institutional Complexity and the Design of New Products, In Markus Höllerer; Thibault Daudigeos & Dennis Jancsary (ed.),  Multimodality, Meaning, and Institutions.  Emerald Group Publishing Limited.  ISBN 978-1-78743-330-4.  Chapter Item.  s 219 - 254 Full text in Research Archive.

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• Pershina, Raissa; Furnari, Santi & Soppe, Birthe (2019). A horse of a different color: How entrepreneurs use design and location to overcome stigma by association.
• Pershina, Raissa; Furnari, Santi & Soppe, Birthe (2019). How entrepreneurs overcome stigma: The role of design, material practices, and location.
• Erikson, Truls & Pershina, Raissa (2018). The Role of Trust in Crowdfunding.
• Pershina, Raissa; Leunbach, Daniel & Erikson, Truls (2018). The Role of Generalized Trust and Aristotle’s Rhetoric in Crowdfunding.
• Pershina, Raissa & Soppe, Birthe (2018). The role of emotions and rhetorical devices in the creation of institutionally complex products.
• Pershina, Raissa; Soppe, Birthe & Good, Matthew (2018). Creative rationalization? The adoption of big data in the creative industries.
• Pershina, Raissa; Soppe, Birthe & Thune, Taran Mari (2018). What’s in the toolbox? Cross-domain collaboration and boundary spanning tools in the creation of new digital innovation.
• Soppe, Birthe; Pietraszkiewicz, Agnieszka; Pershina, Raissa & Formanowicz, Magdalena (2018). Get the crowd moving: Sustainability as a value frame in crowdfunding.
• Pershina, Raissa; Soppe, Birthe & Thune, Taran Mari (2017). Bridging two worlds in creative hybrids: The role of emotions, rhetorical devices, and prototyping in product design.
• Soppe, Birthe; Pietraszkiewicz, Agnieszka; Pershina, Raissa & Formanowicz, Magdalena (2017). Mobilizing backers? Sustainability framing and success in crowdfunding.
• Pershina, Raissa & Soppe, Birthe (2016). Let the games begin: Designing organizational artifacts at the intersection of two institutional fields.

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