Raissa Pershina

Doctoral Research Fellow - Digitization and Entrepreneurship
Image of Raissa Pershina
Norwegian version of this page
Phone +47-22852535
Room 4448
Visiting address Gaustadalléen 23 B Ole Johan Dahls hus 0373 OSLO
Postal address Postboks 1080 Blindern 0316 OSLO
Other affiliations Faculty of Mathematics and Natural Sciences (Student)

Research interests:

  • Digitalization and Digital Innovation
  • Interdisciplinary product development
  • Institutional theory
  • Science-based entrepreneurship


Tags: Entrepreneurship, Digitalization, Digital innovation, Interdisciplinary team work, Product development, Research methods, Organizations


  • Pershina, Raissa; Soppe, Birthe & Good, Matthew (2018). Friend or Foe? The adoption of Big Data in the creative industries. Academy of Management Global Proceedings.  ISSN 2638-4892.  Surrey
  • Pershina, Raissa & Soppe, Birthe (2017). Let the Games Begin: Institutional Complexity and the Design of New Products, In Markus Höllerer; Thibault Daudigeos & Dennis Jancsary (ed.),  Multimodality, Meaning, and Institutions.  Emerald Group Publishing Limited.  ISBN 978-1-78743-330-4.  Chapter Item.  s 219 - 254 Full text in Research Archive.

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  • Erikson, Truls & Pershina, Raissa (2018). The Role of Trust in Crowdfunding.
  • Pershina, Raissa; Leunbach, Daniel & Erikson, Truls (2018). The Role of Generalized Trust and Aristotle’s Rhetoric in Crowdfunding.
  • Pershina, Raissa & Soppe, Birthe (2018). The role of emotions and rhetorical devices in the creation of institutionally complex products.
  • Pershina, Raissa; Soppe, Birthe & Good, Matthew (2018). Creative rationalization? The adoption of big data in the creative industries.
  • Pershina, Raissa; Soppe, Birthe & Thune, Taran Mari (2018). What’s in the toolbox? Cross-domain collaboration and boundary spanning tools in the creation of new digital innovation.
  • Soppe, Birthe; Pietraszkiewicz, Agnieszka; Pershina, Raissa & Formanowicz, Magdalena (2018). Get the crowd moving: Sustainability as a value frame in crowdfunding.
  • Pershina, Raissa; Soppe, Birthe & Thune, Taran Mari (2017). Bridging two worlds in creative hybrids: The role of emotions, rhetorical devices, and prototyping in product design.
  • Soppe, Birthe; Pietraszkiewicz, Agnieszka; Pershina, Raissa & Formanowicz, Magdalena (2017). Mobilizing backers? Sustainability framing and success in crowdfunding.
  • Pershina, Raissa & Soppe, Birthe (2016). Let the games begin: Designing organizational artifacts at the intersection of two institutional fields.

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Published Dec. 6, 2016 11:16 AM - Last modified Apr. 24, 2019 1:35 PM