Raissa Pershina

• Pershina, Raissa & Ayache, Urszula Wiszniowska (2027). AI in the creation of sustainability-oriented data-centred innovation: The case of digital twins in the oil and gas sector. In Hanisch, Marvin & Fabian, Nicolai Etienne (Ed.), The Elgar Companion to Artificial Intelligence and the Sustainable Development Goals. Edward Elgar Publishing. Full text in Research Archive
• Zhao, Yangyang & Pershina, Raissa (2026). New Platform of Value Creation in the Age of AI, Value Creation in Digital Platforms and Business Ecosystems: Networks, Relationships and the Platform Markets. Routledge. ISSN 9781032829234. Full text in Research Archive Show summary

  Digital platform organizations have become integral to everyday life, delivering services and products while reshaping entire industries. Yet platforms are only one manifestation of a broader phenomenon: digital business ecosystems. These ecosystems extend beyond single firms or platforms, encompassing networks of users, complementors, institutions, and infrastructures that together create, transform, and distribute value. Value Creation in Digital Platforms and Business Ecosystems addresses the complexity of how both digital platforms and business ecosystems create and deliver value in the networks they construct, facilitate and control. Drawing on cutting-edge research from the international academic community, it provides an in-depth investigation of the mechanisms, dimensions, and challenges of value creation in digital contexts. This timely volume explores questions such as: How do digital platforms reconfigure traditional value chains? In what ways do ecosystems enable new forms of collaboration, entrepreneurial activity, and cultural participation? What tensions emerge when ecosystems foster innovation but also create dependencies, exclusion, or algorithmic bias? How do ecosystems affect labour markets, sustainability, and the blurring of boundaries between the physical and virtual? It will be an essential reference text for researchers, students and practitioners interested in the theoretical aspects and practical applications of value creation in digital platform and business ecosystems.

• Adriyanova, Yoana Svetoslavova; Pershina, Raissa; Berre, Arne Jørgen & Bye, Bente Lilja (2025). Innovation Through Data Recombination - Varna Port Case Study of Digital Twin Creation. In Garello, René (Eds.), Proceedings of OCEANS 2025 Brest: Held 16-19 June 2025, Brest, France. IEEE (Institute of Electrical and Electronics Engineers). ISSN 9798331537470. doi: 10.1109/OCEANS58557.2025.11104613. Full text in Research Archive Show summary

  This study examines how data is recombined during the creation of a digital twin - viewed here as an instance of digital innovation - along with the challenges that arise and the mechanisms that enable this process. Through an in-depth qualitative case study of the Varna Port Digital Twin, a pilot in the European ILIAD project, we show that digital innovation emerged recursively, through a four-phased process. Furthermore, our findings point to three main challenges innate to this process: semantic interoperability, which was solved with a common data model and harmonization tools; data availability that was eased by reusing alternative sources and creating new data via in-situ sensors, synthetic generation and citizen science; data reliability and resilience, solved through diversification mechanisms.

• Brødreskift, Mali Konstad & Pershina, Raissa (2025). Hybrid Governance for Diverse and Inclusive Digital Platforms. In Moussa, Mahmoud & McMurray, Adela (Ed.), The Palgrave Handbook of Breakthrough Technologies in Contemporary Organisations. Palgrave Macmillan. ISSN 9789819625154. p. 135–146. doi: 10.1007/978-981-96-2516-1_11. Full text in Research Archive
• Pershina, Raissa (2022). Big data analytics for developing sustainable capabilities of digital business ecosystems. In Baumann, Sabine (Eds.), Handbook on Digital Business Ecosystems: Strategies, Platforms, Technologies, Governance and Societal Challenges. Edward Elgar Publishing. ISSN 9781839107184. p. 510–528. doi: 10.4337/9781839107191.00041. Full text in Research Archive
• Pershina, Raissa & Soppe, Birthe (2020). Alone or in Concert? Creative Entrepreneurs and the Role of Multiple Institutional Logics in Crowdfunding Pitches. In Pedersen, Jesper Strandgaard; Slavich, Barbara & Khaire, Mukti (Ed.), Technology and Creativity. Production, Mediation and Evaluation in the Digital Age. Palgrave Macmillan. ISSN 9783030175658. p. 147–180. doi: 10.1007/978-3-030-17566-5_7. Full text in Research Archive
• Soppe, Birthe & Pershina, Raissa (2019). Melting icebergs vs. spectacularization: Storytelling of conflicting institutional demands in wildlife documentaries. Research in the Sociology of Organizations. In Haack, Patrick; Sieweke, Jost & Wessel, Lauri (Ed.), Microfoundations of Institutions. Emerald Group Publishing Limited. ISSN 9781787691285. p. 85–106. doi: 10.1108/S0733-558X2019000065B007. Full text in Research Archive
• Pershina, Raissa; Soppe, Birthe & Thune, Taran Mari (2019). Bridging analog and digital expertise: Cross-domain collaboration and boundary-spanning tools in the creation of digital innovation. Research Policy. ISSN 0048-7333. 48(9), p. 1–13. doi: 10.1016/j.respol.2019.103819. Full text in Research Archive Show summary

  Expertise in digital technologies is necessary, but rarely sufficient to generate digital innovation. The purpose of this paper is to explore how specialists rooted in digital and analog knowledge domains engage in cross-domain collaboration to jointly create digital innovation. Our analysis cross-examines the literature on knowledge integration and coordination by examining the role of boundary-spanning tools in fusing divergent types of knowledge. The empirical setting for our study is the development of digital serious games, a novel breed of digital learning products whose creation involves a wide range of gaming/digital and learning/analog expertise. Drawing on an in-depth qualitative study, we find that boundary-spanning tools such as prototypes, mockups, and whiteboards serve as important knowledge bridges buttressing the overall innovation process, enabling diverse experts to increasingly align and integrate their divergent thought worlds and knowledge domains. Furthermore, we find that the alternative interplay among digital and non-digital tools supports the gradual transformation of digital and analog expertise into a novel digital format. Taken together, our results explicate how boundary-spanning tools facilitate collaborative work among specialists rooted in diverse digital and non-digital knowledge domains. Our findings contribute to the literature on knowledge integration and coordination in cross-domain collaboration and digital innovation.

• Pershina, Raissa; Soppe, Birthe & Good, Matthew (2018). Friend or Foe? The adoption of Big Data in the creative industries. Academy of Management Global Proceedings. ISSN 2638-4892. Surrey. Full text in Research Archive
• Pershina, Raissa & Soppe, Birthe (2017). Let the Games Begin: Institutional Complexity and the Design of New Products. In Höllerer, Markus; Daudigeos, Thibault & Jancsary, Dennis (Ed.), Multimodality, Meaning, and Institutions. Emerald Group Publishing Limited. ISSN 9781787433304. p. 219–254. doi: 10.1108/S0733-558X2017000054A008. Full text in Research Archive Show summary

  This study explores how organizations deal with divergent institutional logics when designing new products. Specifically, we investigate how organizations approach and embody institutional complexity in their product design. Through a multimodal study of serious games, we identify two design strategies, the proximity and the amplification strategies, which organizations employ to balance multiple institutional logics and design novel products that meet competing institutional expectations. Our study makes an important theoretical contribution by showing how institutional complexity can be a source of innovation. We also make a methodological contribution by developing a new, multimodal research design that allows for the in-depth study of organizational artifacts. Altogether, we complement our understanding of how institutional complexity is substantiated in organizational artifacts and highlight the role that multimodality plays in analyzing such situations.

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• Pershina, Raissa; Paparova, Dragana; Hanseth, Ole & Græslie, Lisa Synnøve Schüle (2024). Infrastructuring data for green organizing: The case of the maritime industry. Full text in Research Archive
• Aanestad, Margunn; Hanseth, Ole; Ulfsten, Andreas & Pershina, Raissa (2024). Infrastructures for sustainability transition of shipping and the maritime industry. Full text in Research Archive
• Pershina, Raissa & Græslie, Lisa Synnøve Schüle (2023). Turning organizational sustainability orientation into collective actions for tackling climate change. Full text in Research Archive
• Pershina, Raissa (2023). Digital platform ecosystems, data, and sustainability. Full text in Research Archive
• Pershina, Raissa & Gan, Dennis (2022). What is hard to get and easy to lose? Building trust on multisided digital platforms. Full text in Research Archive
• Pershina, Raissa & Græslie, Lisa Synnøve Schüle (2022). Tackling climate change: From organizational sustainability orientation to collective sustainability actions. Full text in Research Archive
• Pershina, Raissa & Græslie, Lisa Synnøve Schüle (2022). From organizational sustainability orientation to collective sustainability actions. Full text in Research Archive
• Græslie, Lisa Synnøve Schüle & Pershina, Raissa (2022). Klyngers rolle for økt bærekraftsorientering. Full text in Research Archive
• Pershina, Raissa (2022). Stigma and digital technologies. Full text in Research Archive
• Pershina, Raissa; Furnari, Santi & Soppe, Birthe (2019). A horse of a different color: How entrepreneurs use design and location to overcome stigma by association. Full text in Research Archive
• Pershina, Raissa; Furnari, Santi & Soppe, Birthe (2019). How entrepreneurs overcome stigma: The role of design, material practices, and location. Full text in Research Archive
• Pershina, Raissa & Soppe, Birthe (2018). The role of emotions and rhetorical devices in the creation of institutionally complex products. Full text in Research Archive
• Pershina, Raissa; Leunbach, Daniel & Erikson, Truls (2018). The Role of Generalized Trust and Aristotle’s Rhetoric in Crowdfunding. Full text in Research Archive
• Pershina, Raissa; Soppe, Birthe & Thune, Taran Mari (2018). What’s in the toolbox? Cross-domain collaboration and boundary spanning tools in the creation of new digital innovation. Full text in Research Archive
• Soppe, Birthe; Pietraszkiewicz, Agnieszka; Pershina, Raissa & Formanowicz, Magdalena (2018). Get the crowd moving: Sustainability as a value frame in crowdfunding. Full text in Research Archive
• Pershina, Raissa; Soppe, Birthe & Good, Matthew (2018). Creative rationalization? The adoption of big data in the creative industries. Full text in Research Archive
• Erikson, Truls & Pershina, Raissa (2018). The Role of Trust in Crowdfunding. Full text in Research Archive
• Soppe, Birthe; Pietraszkiewicz, Agnieszka; Pershina, Raissa & Formanowicz, Magdalena (2017). Mobilizing backers? Sustainability framing and success in crowdfunding. Full text in Research Archive
• Pershina, Raissa; Soppe, Birthe & Thune, Taran Mari (2017). Bridging two worlds in creative hybrids: The role of emotions, rhetorical devices, and prototyping in product design. Full text in Research Archive
• Pershina, Raissa & Soppe, Birthe (2016). Let the games begin: Designing organizational artifacts at the intersection of two institutional fields. Full text in Research Archive

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