Tor Rolfsen Grønsund

Adjunct assistant professor
Image of Tor Rolfsen Grønsund
Norwegian version of this page
Visiting address Gaustadalléen 23 B Ole Johan Dahls hus 0373 OSLO
Postal address Postboks 1080 Blindern 0316 OSLO

Research interests

My research relates to the transformational potential of digital technology, including AI/ML, datafication, and surveillance. For me, this starts with getting behind the scenes of what happens when you introduce AI/ML into the social fabric of the organization, and resulting in the discovery of new forms of collaboration and organizing between AI and humans. This involves unpacking contemporary yet untapped phenomena such as human-in-the-loop, augmentation work, ground truth, edge cases, and feedback mechanisms as a source of data-driven strategic advantage. Along the way, I put these insights in papers and practice, with directions on how organizations can leverage data as a strategic asset while maintaining human-centered solutions. I'm primarily trained within the information systems field and  interpretative social research, but my work overlaps other areas such as science and technology studies (STS), entrepreneurship, and strategy, as well as elements of ethnography, critical research, and design research.


In my teaching, I prefer taking a processual and practice-based approach, concentrating on design-driven, entrepreneurial methods of new product and market development under conditions of uncertainty. My teaching is interdisciplinary and draws on contemporary phenomena in technology entrepreneurship, while being informed by the cumulative tradition in the systems development, design, innovation, strategy, and marketing fields.

Course responsible

  • ENT4000I - From idea to business (S14-)
  • ENT1000 - Entrepreneurship (F10-F18)

Course modules

  • ITLED4290 - Technology and innovation management (S15-)


  • Best Paper 2020, The Journal of Strategic Information Systems, Elsevier 2021.
  • Nominated outstanding teacher in Norway, Morgenbladet 2016.
  • Top European entrepreneur blog, 2014.
Tags: Information systems, digital innovation, AI, datafication


Grønsund, T. (2021). Assembling Algorithmic Decision-Making under Uncertainty: The Case of 'Edge Cases' in an Open Data Environment. In Proceedings of the 54th Hawaii International Conference on System Sciences (p. 5657).

Grønsund, T., & Aanestad, M. (2020). Augmenting the algorithm: Emerging human-in-the-loop work configurations. The Journal of Strategic Information Systems29(2), 101614.

Published July 8, 2011 2:21 PM - Last modified Oct. 10, 2021 6:20 AM

Research groups