Yangyang Zhao

Associate Professor - Entrepreneurship

Tags: AI in operations, Digital responsibility, Human-centered design, Systems thinking, Complex systems, Organizational learning, Disruptive innovation and Open innovation, Entrepreneurs as designers

Publications

 

[47]   Zhao, Y.Y. and Pershina, R. (2026) “New Platform of Value Creations in the AI ​​Age”, in Value Creation in Digital Platforms and Business Ecosystems: Networks, Relationships and the Platform Markets. Edward Elgar. [p.73-90] https://doi.org/10.4324/9781003506997-6

[46] Li, H. and Zhao, Y.Y. (2026) “From Design to Adoption: A Responsible Approach to Stakeholder Participation in Digital Health Innovations”, in Increasing Participatory Engagement through Technology and Design . Routledge. [p. 109-123] https://doi.org/10.4324/9781003667872

[45] Rajab, S. and Zhao, Y.Y. (2026) “ Business Process Redesign for IT-OT Covergence in Industry 4.0 “, INCOSE International Symposium. 36(1), 100–112. https://doi.org/10.1002/iis2.70256 

[44] Clark, A.D, Erikson, T. and Zhao, Y.Y. (2026) “Beyond the Stable Core, Peripheral Dynamics in Creative Enterprises”, the European Academy of Management (AURAM) conference. Norway.

[43]  Zhao, Y.Y. and Qiu, J.J. (2025) “Decentralized Governance in Action: A Governance Framework of Digital Responsibility in Startups”, Journal of Responsible Technology . 21. 100107.  https://doi.org/10.1016/j.jrt.2025.100107

[42] Stevens, N.S., Zhao, Y.Y. and Culén, A.L. (2025) “Empathy and Sustainability at the Core: Leveraging AI Tools in Digital Service Design”, in Designing (Future) Services with Empathy. Bloomberg. [p. 272-286] https://doi.org/10.5040/9781350476424.ch-17 

[41] Tagavilla-Gaza, C.K.M., Giudici, H. and Zhao, Y.Y. (2025) “Redesigning Systems Architecture for AWS Platform Migration: A Case Study of an Energy Monitoring System”, INCOSE International Symposium. 35 (1), 911-930. https://doi.org/10.1002/iis2.70050 

[40] Junge, I.P. and Zhao, Y.Y. (2025) “Entrepreneurial Ways of Designing Sustainable Smartphones - Towards Effectual Born-Circular Ventures and (Strong) Sustainable Business Models”, in Circular Entrepreneurship Ecosystems: Theory and Practice . Edward Elgar. [p. 216-259] https://doi.org/10.4337/9781035318247.00016

[39] Zhao, Y.Y. (2024) “Creative Cosmos Beyond Humans: The Symphony of Participatory Design and Visual AI”, Frontiers in Communication . 9. https://doi.org/10.3389/fcomm.2024.1440384

[38] Erikson, T., Leunbach, D. and Zhao, Y.Y. (2024) “Making the Leap: Negotiating Resource Acquisition”, Journal of Business Venturing Design . 3, 100021. https://doi.org/10.1016/j.jbvd.2024.100021

[37] Culén, A.L., Karahasanovic, A., Makokha, J., Stevens, N.S. and Zhao, Y.Y. (2024) “ChatGPT: Mediating Complex Design Processes”, the Design Research Society (DRS) Conference. https://doi.org/10.21606/drs.2024.628

[36]  Zhao, Y.Y., Karlsen, T. and Craig, T. (2024) “Risk Management in Project Planning for Life Science R&D: An Integration of the NTCP Framework”, INCOSE International Symposium. 34 (1), 1890-1903. https://doi.org/10.1002/iis2.13247

[35] Chen, Y., Zhao, Y.Y., Kjenner, S. and Hasan, K. (2023) “Managing Knowledge Transfer   in Innovative Complex Systems Development: Case Study of Renewable Energy Project in the Oil and Gas Industry”, INCOSE International Symposium. 33 (1), 1173-1187. https://doi.org/10.1002/iis2.13076

[34]  Zhao, Y.Y. and Jensen, H. (2022) “Towards a Modern Learning Organization:   Human-Centered Digitalization of Lessons Learned Management for Complex Systems Development Projects”, Technologies.  10 (6), 117. https://doi.org/10.3390/technologies10060117

[33]   Zhao, Y.Y. and Craig, T. (2022) “Capitalizing on Empathic Actions: Design Principles of Digitally Transforming Business Processes”, in Empathy and Business Transformation. Routledge.

[32]  Wiulsrød, S., Zhao, Y.Y. and Muller, G. (2022) “Applying A3AO to facilitate future working processes in the Oil and Gas Industry”, INCOSE International Symposium. 32 (1), 36-50. https://doi.org/10.1002/iis2.12916

[31]  Vatle, T. S., Zhao, Y.Y. and Falk, K. (2022) “Evaluating the Effectiveness of a Digital Engineering Tool in a Project Engineering Company”, INCOSE International Symposium. 32 (1), 328-342. https://doi-org/10.1002/iis2.12934

[30] Craig, T. and Zhao, Y.Y. (2021) “Organizational Redesign Through Digital Transformation: A Case Study in the Life Science Industry”, INCOSE International Symposium. 31 (1), 1229-1240. https://doi-org/10.1002/j.2334-5837.2021.00897.x

[29]  Zhao, Y.Y. (2019) “Transforming Systems Engineering Design for Accelerated Industrial Innovation”, in Managing Complexity and Creating Innovation through Design. Routledge.

[28]  Johanssen, M. and Zhao, Y.Y. (2019) “An A3AOs Method of Software Tools     Integration in the Complex System Development”, INCOSE International Symposium. 29 (1), 1003-1017. https://doi-org/10.1002/j.2334-5837.2019.00649.x

[27]  Kløcker, S. T. and Zhao, Y.Y. (2019) “Optimizing the Requirement Engineering Process: A Case Study of I/O List Management in Integrated Automation Systems”, INCOSE International Symposium. 29 (1), 233-247. https://doi.org/10.1002/j.2334-5837.2015.00140.x

[26]  Moraga, M. and Zhao, Y.Y. (2018) “Reverse engineering a legacy software in a complex system: A systems engineering approach”, INCOSE International Symposium. 28 (1), 1250-1264. https://doi-org/10.1002/j.2334-5837.2018.00546.x

[25]  Marca, N. J. F. and Zhao, Y.Y. (2018) “A Customized Procedure for Product Knowledge Flow Across a Firm’s Internal Value Chain”, the Portland International Center for Management of Engineering and Technology Conference (PICMET), Aug. 19-23. USA.

[24]  Kasser, J. and Zhao, Y.Y.  (2017) “The Myths and the Reality of Problem Solving”, INCOSE International Symposium.  27 (1), 1114-1124. https://doi.org/10.1002/j.2334-5837.2017.00416.x 

[23]  Nykaas, A.R. and Zhao, Y.Y. (2017) “A Context-enabled Systems Development Method: The Case of Semi-Autonomous Remotely Operated Vehicles in an Arctic Environment”, INCOSE International Symposium. 27 (1), 229-241. https://doi.org/10.1002/j.2334-5837.2017.00356.x

[22]  Aasheim, S. and Zhao, Y.Y. (2017) “Developing the Stakeholder Requirements Definition Process － A Journey of Customization”, the IEEE International Conference on System of Systems Engineering, Jun. 18-21. USA.

[21]  Rugaas, A.K. and Zhao, Y.Y. (2016) “Knowledge Roadmap Across Design and Engineering:  An User-centric Didactic Approach”, the IEEE International Conference on Industrial Engineering and Engineering Management, Dec. 10-13, Indonesia.

[20]  Zhao, Y.Y., Sjöberg, P.  Leifer, L. and Dersten, S. (2016) “Reinventing the CONOPS for Innovative Systems Development”, INCOSE International Symposium. 26 (1), 1359-1369. https://doi-org/10.1002/j.2334-5837.2016.00232.x

[19]  Kasser, J. and Zhao, Y.Y. (2016) “Wicked Problem: Wicked Solutions”, the IEEE International Conference on System of Systems Engineering, Jun.12-16, Norway.

[18]  Kasser, J. and Zhao, Y.Y. (2016) “Simplifying Solving Complex Problems”, the IEEE International Conference on System of Systems Engineering, Jun.12-16, Norway.

[17]  Zhao, Y.Y. and Kafka, J. (2015) “Triggering an Internal Service Innovation in Manufacturing Firms”, the IEEE International Conference on Industrial Engineering and Engineering Management, Dec. 6-12, Singapore.

[16]   Zhao, Y.Y. (2015) “Towards Innovative Systems Development: A Joint Method of Design Thinking and Systems Thinking”, INCOSE International Symposium. 25 (1), 1427-1437. https://doi.org/10.1002/j.2334-5837.2015.00140.x

[15]  Zhao, Y.Y., Wong, P.K., Subramanian, A. and Hang, C.C. (2014) “Technology     Licensing and Innovation Performance: Evidence from Chinese Latecomers in High-tech Industries”, Journal of Chinese Economics and Business Studies.  12 (2), 125-147. https://doi.org/10.1080/14765284.2014.900946

[14] Kasser, J. and Zhao, Y.Y. (2014) “Managing Complexity: The Nine Systems in    Systems Engineering”, INCOSE International Symposium. 24 (1), 658-683. https://doi-org/10.1002/j.2334-5837.2014.tb03174.x

[13]  Kasser, J., Zhao, Y.Y. and Mirchandani, C. (2014) “Simplifying Managing Stakeholder Expectations Using the Nine-System Model and the Holistic Thinking Perspectives”, INCOSE IS, Jun. 29-Jul. 3, USA.

[12]  Kasser, J. and Zhao, Y.Y. (2014) “Towards a Grand Unified Theory of Systems Engineering”, INCOSE SETE, Apr. 28-30, Australia.

[11] Zhao, Y.Y. and Bechina, A. (2013) “The Catching-up of Northeast Asia in A    Knowledge Economy: A Technology Learning Perspective”, the Society for Design and Process Science Conference (SDPS), Oct. 27-31, Brazil. 

[10] Zhao, Y.Y., Wong, P.K., Subramanian, A. and Hang, C.C. (2013) “Technology   Licensing and Innovation Performance: Evidence from Chinese Latecomers in High-tech Industries”, the Academy of Innovation and Entrepreneurship Conference (AIE), Aug.29-30, UK. 

  [9] Sun, H.Y., Wang, Z., Zhao, Y.Y. and Yam, R. (2012) “A Systematic Model     for Assessing. Innovation Competence of Hong Kong/China Manufacturing Companies”, Journal of Technology and Engineering Management. 29 (4), 546-565. https://doi.org/10.1016/j.jengtecman.2012.03.005

  [8]  Kasser, J., Hitchins, D. Frank, M. and Zhao, Y.Y. (2012) “A Framework for Benchmarking Competency Assessment models”, Journal of Systems Engineering. 16 (1), 29-24. https://doi.org/10.1002/sys.21217 

  [7] Zhao, Y.Y., Hang, C.C., Vanhaverbeke, W. and Subramanian, A. (2012) “Combining Disruptive Innovation and Open Innovation: Evidence Based on Case Studies of Chinese Latecomers”, the Portland International Conference on Management of Engineering and Technology (PICMET), Jul. 29-Aug. 2, Canada.

  [6]  Zhao, Y.Y., Wong, P.K. and Hang, C.C. (2012) “Mergers and Acquisitions for Latecomers in Emerging Economies: The Substitution Effect on Innovation Performance”, the Strategic Management Society Conference, Dec. 14-16, China.

  [5]   Zhao, YY , Wong, PK, Subramanian, A. and Hang, CC (2011) “New Insight Into Technology Licensing Strategy and Innovation Performance: The Evidence on Chinese Latecomers in High-tech Industries”, the IEEE Conference on Industrial Engineering and Engineering Management, Dec. 6-9, Singapore. 

  [4] Kasser, JE, Frank, M. and Zhao, YY (2010) “Accessing the Competencies of Systems. Engineers”, the Bi-annual European Systems Engineering Conference (EuSEC), May 23-26, Sweden.

[3] Sun, HY and   Zhao, YY    (2010) “The Empirical Relationship Between Quality Management and the Speed ​​of New Product Development”, Total Quality Management & Business Excellence . 21 (4), 351-361. https://doi.org/10.1080/14783361003606480

[2]  Zhao, YY,  Kasser, J. and Hitchens, D. (2009) “Systems Engineering in the Conceptual Stage: A Teaching Case Study”, the Asia-Pacific Conference on Systems Engineering, Jul. 20-23, Singapore.

[1]    Zhao, YY  (2007) “Real-Time Forum Enabling Virtual Face-to-Face Meeting”, the International Conference on ICT in Teaching and Learning, Jul. 9-10, Hong Kong.